Client:  Gerson Lehrman Group

Project:  Help HighTable, GLG's in-house start-up, come up with a new product hypothesis and figure out to to bring an iterative approach to pivoting the question-and-answer site into something different.

After a few weeks of work together, the stakeholders at HighTable came up with a new customer hypothesis they thought was strong.  We wanted to come up with a quick and cheap MVP that would help us understand if their new idea had any traction with actual customers.


We believe there are entrepreneurs out there who are currently having trou
— HighTable Hypothesis