Project: Yodle was looking to experiment with freemium products as a means of reducing the cost of acquiring new small business customers.
Approach: Back in 2010, the vast majority of home-improvement and service-based businesses still didn't have any kind of website. We had a hypothesis that most of the site builders out there were too complicated. StepStarter was the MVP we created to test the idea that if a simple, great-looking small business site-builder would be cost-effective way to establish relationships with small small businesses.
Registration Step 1
Website Activity Dashboard
User Testing Video
UX & Visual Design for this project was done by Patrick Kim @ Yodle Labs.