Yipit + Foursquare


Project:  Come up with a minimum-viable product to test Yipit's hypothesis that an integration with Foursquare might be an interesting way to grow their users.

Client: Yipit

Approach:  We decided to test out a "secret beta" that invited a subset of Yipit's known foursquare users to connect their foursquare account to Yipit to get notified of any deals at places their friends checked in.

Yipit member who is also a 4SQ user receives email trying to get them to connect their 4SQ account to Yipit.

Yipit member who is also a 4SQ user receives email trying to get them to connect their 4SQ account to Yipit.

Yipit member who clicked email is taken to page where they're prompted to connect their 4SQ account.

Yipit member who clicked email is taken to page where they're prompted to connect their 4SQ account.

After connecting their 4SQ account, the Yipit member is shown all of their 4SQ friends who aren't using Yipit and they can easily invite them.

After connecting their 4SQ account, the Yipit member is shown all of their 4SQ friends who aren't using Yipit and they can easily invite them.

Social Radar page shows connected users deals from places their 4SQ have friends have been!

Social Radar page shows connected users deals from places their 4SQ have friends have been!


Results

We sent a small batch of invites to 1,000 Yipit members to test the product we'd designed and far-exceeded performance goals and resulting in 247 members connecting their Yipit accounts to Foursquare, and then going on to convince 142 of their Foursquare friends to join Yipit!

This beta test was quickly rolled out to all of Yipit's members that were using Foursquare resulting in thousands of additional users during a time when user-acquisition was a key success metric.

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