Yipit Travel & Yipit Delivered Minimum-Viable Products
Project: Yipit's founders wanted to understand the viability of two potential new products, and hired us to design two minimum-viable products to quickly gather customer data allowing them to understand how a foray into other verticals might perform alongside their existing "daily deals" product. Both products were taken from concept, to launch, to analysis in less than a month.
Yipit Delivered Landing Page MVP
Yipit Travel Daily Email MVP
One month after kicking off the project, we'd gotten our MVP designs approved, templates coded and had send out a statistically-significant sample to Yipit's newsletter subscribers, and we presented our results to the rest of the Yipit team over lunch.